Destination Cappadocia: For Stronger Cultural Connections

Strategic engagements for local arts, centered on Kütahya Tiles, took place in Cappadocia.

Within the framework of the “Improving Digitalization and Creativity Ecosystem in Kütahya” project, a field visit to Cappadocia took place on 25–28 November 2024, involving representatives of Kütahya Municipality, Zafer Development Agency, the Kütahya Chamber of Photographers, Tile Makers, and Handicraft Tradesmen and Craftsmen, along with the project team and Team Leader Mirko Tattarini.
The mission aimed to build stronger connections with arts and crafts hubs in target markets, improve communication in the sales network, and explore potential collaborations. Site visits were also used to identify best practices and consider their adaptation to the Kütahya tile industry.

Discussions led to agreement on developing network strategies, supporting sustainable marketing, and strengthening local market capacities.